a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet,

Although both “slogan” and “tagline” tend to be used interchangeably, they actually serve two different purposes.

As we mentioned in Entrepreneur.com's definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry.

• A slogan encompasses a company‘s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you'll see in the list below.
• A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].Taglines are more often next to the company‘s logo on official advertisements and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand’s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.

  Your organization doesn't have to develop both a slogan and a tagline — it might succeed with just a solid, recognizable tagline. But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan

  1. Define your target audience.

  Determine who your brand is targeting and research their preferences and needs. This step is crucial as it allows you to build a message that resonates with them, differentiate your brand, adapt your tone and language, and target the right channels.

  2. Demonstrate value.

  Focus on the main benefits that your brand offers to its customers. This could include convenience, quality, affordability, innovation, or any other unique selling points. By doing this, you can motivate customers to take action, whether it's making a purchase, exploring further, or developing a long-lasting relationship with your brand.

  3. Keep it simple

  A successful slogan is short, impactful, and easy to remember. Strive for brevity while capturing the essence of your brand and its key benefits. Use powerful words, rhymes, alliteration, or wordplay to make it stand out.

  4. Highlight brand personality.

  Consider your brand's personality and tone. Is it playful, professional, or innovative? Reflect this personality in the slogan to create a cohesive and authentic message.

  5. Use an emotional appeal.

  Create an emotional connection with your target audience by tapping into their aspirations, desires, or pain points. Emotionally appealing slogans tend to be more memorable and resonate with consumers.

  6. Test it out.

  Once you've drafted a catchy slogan, share it with a sample group of people from your target audience to get their feedback. Ask for their impressions, memorable elements, and overall understanding. Make necessary adjustments based on the feedback received.

  Now that we've covered what a slogan is and what makes one great, here are examples of some of the best brand slogans of all time

• VRBO: 'Where Families Travel Better Together'
• Dollar Shave Club: 'Shave Time.MasterCard: Shave
• Expect More. Pay Less.'Tagline ever more close