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It is a known fact that worldwide celebrities have the most efficient of PR teams to manage their public affairs and news that goes out to the media. The question is then what exactly are the PR personnel doing? They are simply handling the celebrity’s media reputation along with their online reputation. Since celebrity lives are a mixed bag of achievements, false rumors and scandals, it is upon the PR heads to regulate the flow of news about the celebrities. The basic job is to cut out the ...more
A positive image is all it takes to win hearts... well the same goes true for online businesses! As per market surveys, it is estimated that online brand reputation largely impacts the sales and revenues of companies which are venturing on Internet businesses. Furthermore, in online marketing even a small mistake can bring a company's reputation at stake. Therefore, in order to eliminate negative listings and bring out the positives of big brands, strategies are being developed to protect their ...more