A successful selling campaign case in Brazil

The Sbumers promotion won the title of best worldwide promotion of Kellogg?s of the year and was later exported to several countries. The insert is a coming back boomerang which moves in a curved route and returns to its point of origin. For packaging specs and also to make collectible, the toy consists of 3 putting together items and is in compliance with INMETRO (the Brazilian Institute of Metrology, Standardization, and Industrial Quality) Toy Security guideline #eleven.786 based in the ISO 8124 family.

This item was developed, patented, and produced by Memory Brindes Personalizados. to an excellent advertising and marketing campaign of Kellogg’s Brazil in 2005-2006 and later exported to various countries. It was a challenge for us to develop a merchandise aimed at innovation and with an eye-popping result, some thing to be collected, supplied with properties regarding amusement, fun, adventure, wellness, and open-air experiences.

Following the project-specific directions, we managed to prepare the model both mechanically and chemically to make it suitable for the kids as small as 3 years old, as later confirmed by the selection of tests used via the regulatory institutions. Aerodynamic problems were relentlessly studied and adjusted, guaranteeing the boomerang goes back to the exact same position where it was thrown.

The tree wings are set so that the lift developed by each wing opposes the lift of one other, but at an angle so that the flight pattern is consistently shifted as the forces of lift, drag, velocity, spinning inertia, etc. ‘attempt’ to reach balance. We then began handling things as allying maximum dimension and minimum package weight. In order to keep the larger potential size plus to make the toy an unique item, we decided to generate separate assembling items.

The item was certified by INMETRO (the Brazilian Institute of Metrology, Standardization, and Industrial Quality) and by Instituto Falc?o Bauer – which carried out the chemical, mechanical, electrical, and noise-emission essays – as compliant to the INMETRO Toy Safety guideline # 11.786 based in the ISO 8124 family. Manufacturing Building, estructure, and personnel well trained under the Kellogg’s world-wide guidance. Daily manufacturing: about 70,000 sets (210,000 items). Insert: bag of twelve x six x 0.seven cm, each unit, 0.012kg. Packing: box of forty x 40 x forty cm, 1000 units, 12 kg.

Memory Brindes is actually an innovator in the promotion presents industry in Brazil, and also the just provider actively exporting – in a segment where most of the goods available are imported. Our wide range of plastic and metal souvenirs (around 90 objects) is manufactured by way of operations of conformation, in addition to plastic and zinc alloy injections.

A modern and agile provider provided with a centralized tracking system which allows our clients to use the web to interact and follow each process instantly. It means we offer a competitive business environment dependant on collaboration within the establishment of relationships inside the highly competitive ‘supply chain’ of our customers. Nonetheless, our major benefit has been the development of special developments for medium to large promotional campaigns through the most recent years.

Relying on the next-generation manufacturing structure and on our very highly skilled professionals, we keep our focus on allowing even the biggest developments within second to none time frames. In this subject we have successfully attained projects with Kellogg’s, General Motors, Bradesco, NSK, Caterpillar, Novartis, Ajinomoto, Parmalat, and Astra Zeneca, between others.

We were awarded with Pr?mio Quality in 2004 and with Pr?mio Selling e Neg?cios in 2005. We are licensed in the line of promotional merchandise of Caterpillar in Latin America. We are today in the midst of the process to certify our corporation based on the ISO 9001-2000 common. Quality Assurance Policy provides products which meet specifications and deadlines and continuously greatly enhance our procedures, in order that we’re capable of establish a long-terpartnership with the clients.

Georgette Adanas has been writing articles on Memory Brindes Corporativos since 2001.